co-direction of a Commercial Film For samsung
A global commercial for Samsung Galaxy A52 / A72 showcasing the phone beyond the specs. Teamed up with a London based Radical Media Productions and a diverse group of influencers who embody phone features through their skills. As a co-director, I shaped narrative moments that link talent with tech, letting performance speak via real talent. The film delivers a strong narrative that positioned Galaxy not just as a device, but as a lifestyle statement.
The result was a film that blended culture, technology and emotions into one powerful narrative. A narrative that proves technology isn’t just functional, but personal and cultural as well.